The key to success is knowing your audience. To discover if mass audience movie is more successful than niche audience movies we first need to know what each of these means and how to get them to market.
A mass audience is those who consume the mainstream or popular films, for example, any Disney movie or Avengers. A mass audience is made up of a very large group of people (women, men, youth, and children).
In 2018 studios say it has hit the $200 million mark per picture – a 34% increase from the $150 million spent in 2007 on the first Transformers. I guess we can say it takes money to make money. You need a huge studio backer and a team of attached celebrities that will bring in the dollars at the box office. Versus a niche audience that is a much smaller audience but very influential.
Most horror films have niche audiences. This is because horror films are suited to a specific type of audience and may not be enjoyed by such a wide variety of people. Example of this is God’s Not Dead (2014) the 2 million dollar budget hit Box Office gold with $60.7 million dollars in profit. Halloween (1978) small budget of $325k made some people rich with $47 million. We don’t know what the secret formula is for the low-budget break out films but the one thing they have in common is marketing and word of mouth.
To find success in anything you need to think like a blockbuster and grind like an indie film. Pick your audience and make something that they will treasure for a lifetime. What audience will you make your next film for? Pitch now.